Getting a referral for sales and customer roles

Sales and customer roles are about people, so a referrer will notice how you write. A warm, clear and honest message is already a good sign.

Use your own real results

• If you have figures, such as targets met or accounts managed, use only ones you can explain and that are yours to share.
• If you do not have figures, describe the situation, what you did and what changed.
• Never exaggerate. A referrer may be asked about you.

Show how you work with people

Mention one example of building trust with a customer or colleague, such as solving a difficult problem or keeping a relationship going after a setback.

Keep it personal and short

Check which tools and methods the job description names, and mention the ones you have actually used.